Oval starts the awareness raising campaign with AGATA and their new face: Mr. A. Gata
Oval launched their new campaign for AGATA (Lithuanian Neighbouring Rights Association) during Vilnius Street Music Day on May 1, 2010. AGATA‘s new friend, Mr. A. Gata, enjoyed the Lithuanian street music performances tremendously.
Target of the awareness campaign:
· To attract new participants for AGATA‘s music camp.
· To raise awareness about AGATA.
· To expand AGATA‘s “amount of friends” (direct contact network) on the association Facebook group.
Midway result within the first 7 days (the campaign will be running until May 15):
· Oval 6 doubled the amount of direct applications for the camp.
· Oval 9 doubled the amount of friends on the organizations Facebook profile.
· Oval had a response rate on 172% on their direct marketing campaign with Mr. A. Gata.
The final results will be added after the campaign.
Join AGATA and see more pictures of the direct marketing and awareness campaign.








